| 'Wow, you guys ROCK' Lee Horsewill - Ameristar |
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February marks PIXEL IMAGE’s 15th year helping market over 1000 projects across the Property Sector. From PPP (private public partnership) bids to House type marketing images, we strive to deliver the very best and most effective visual communication tools possible, and have learnt a lot in the process. Times have changed and now even more than ever, our clients seek effective more engaging means to gain the attention of potential customers. Budgets are tight so cost is important and we have responded with our lowest prices in 14 years. We have always seen our products as investments that clients make in their marketing material and as such we have focused on where their return comes from. That’s why we believe all our products, used correctly, generate far more revenue than they cost to commission. Our research indicates that there are buyers out there. Granted no where near as many as before and all the more reason to maximize marketing effectiveness. In this month's Newsletter we will be looking forward and giving an indication of how each product can be put to work in your marketing campaign, increasing its effectiveness and gaining the attention of those elusive buyers.
Stephen Smith
Director |
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Still Images
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There is no better more essential marketing asset than the still image. No matter what the figures are, every buyer wants to know what it looks like. There are many ways to get images, mainly driven by cost constraints with varying quality results. Why take the risk of an unfavorable first impression with this core marketing collateral? We offer ranges to suit all budgets with no compromise in quality. Read more about these here.
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Award Winning Apartment Selector
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First developed in 1999 and refined over the years, our Apartment Selector system adds proven value to any development’s marketing mix. In 2007 it was the integral part of the website we designed that won the Daily Mail/CNBC International Property Award for Best Website. This system has been employed in various developments since, some with the additional cost saving and "green" Dynamic Brochure facility. Applied well this system can save a marketing budget while delivering an engaging experience for home buyers. View examples on links below and find out more here.
CNBC Best International Website: 23 Ravelston
Parclife multi development plot selector with Dynamic Brochure
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Finishes Selector
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The Kitchen and Bathroom Selectors allow home buyers to gain confidence in their selection of choices offered on a development. It does not rely on Sales staff assisting them or in their ability to imagine how a kitchen will appear in that wood colour or counter top. It removes risk and generates confidence in the purchase. And besides being a time saver, risk remover it can increase profit per unit as an up-selling tool. View an example on the link below and find out more here.
Kitchen Selector Demonstration
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DVD Presentations
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A moving image is always more captivating than words and images alone. Traditionally these presentations have been running in sales centres to great effect. With the change in the market they need to deliver slightly differently. They need to work more at the initial marketing stages, generating awareness and interest before the sales centre is even open. With a different approach and our experience this ‘nice to have’ marketing tool, can become the ‘must have’ attention grabber. Read more here.
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Pixel Image Spotlight
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View our shortlist from over 5000 images!! |
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| Quick Survey |
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What are the most important aspects when buying marketing graphics?
(_) Cost (_) Quality (_) Speed of delivery (_) Location
See next months Newsletter for the survey results |
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Thanks for reading,
Stephen Smith
Pixel Image Ltd
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Online library for imagery.